Employer Branding

Turning top talent into brand ambassadors

Your employer brand has a huge impact on your ability to attract and retain top talent, even more so than your company brand. And though every organization has an employer brand, not every organization actively cultivates theirs. According to LinkedIn’s Third Annual Global Recruiting Trends Survey, 83% of the more than 3,000 talent acquisition businesses surveyed agreed that an employer brand significantly impacts their ability to hire top talent. However, only 54% had a proactive employer brand strategy in place.

If you are not shaping your employer brand perception, who is? And how can you leverage it to attract top talent? Our employer branding solution provides the answer to these questions and more. By helping you understand your company culture from every angle—both inside and outside your organization—we gain clarity into what your brand is and what it should be. We will help you make sure your employer brand perception aligns with the reality of your culture, and map a strategy to promote it appropriately with permanent and contingent workers as well as candidates and alumni.

Building your brand from the inside out

Building your brand from the inside out

As the saying goes, there are two sides to every story—and this is particularly true when it comes to your brand story. As you’re beaming your brand promise out to the marketplace you’re simultaneously leveraging the other side of the brand internally to recruit and retain the talent that will help you achieve your company goals. 

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Employer Branding Consulting

Showcase your employee value proposition to targeted talent through relevant content and social attraction strategies that create a user-centric candidate experience. We can provide insight and guidance on how to ensure cultural and target market alignment, how to evaluate and create your employee or contractor value proposition, how to optimize your career site, how to build a brand reputation management strategy and much more. Examples of employer branding engagements we can help with include:

  • Competitor Brand Analysis

  • Brand Audit

  • Employer Branding Strategy

  • Employee Value Proposition Development

  • Supplier Toolkit and Microsite Development

 

Thought Leadership

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