A multinational, publicly held corporation headquartered in New York City, ranked one of the largest independent software companies in the world reporting a $4.4B in revenue for 2014.
Despite attending campus hiring fairs and related events, our customer struggled to attract and engage new talent. When they were successful in connecting with potential candidates, they often lost them due to their lack of bandwidth to maintain communications.
Our customer was not able to clearly convey their business-to-business company structure and presence in corporate America to college students, who would turn to more familiar company names.
The customer tasked us with developing and running a focused campus recruitment program that included brand awareness and an innovative, impactful diversity strategy.
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