AGS Ignite® Branding and Marketing

Engage audiences through powerful branding strategies.
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Elevate Your Brand for Effective Talent Attraction

AGS Ignite is a creative agency dedicated to developing strategies and content that connect with talent and hiring managers. By framing your company’s unique stories in bold, authentic and creative ways, we build genuine connections with audiences.

Through an unwavering commitment to creating standout content, we craft a narrative for your employer brand that fosters trust, encourages adoption among hiring managers and directly impacts outcomes.

The Advantages of Partnering with Ignite

Employer Branding 

Define your compelling story to create jaw-dropping creative to engage candidates.

Recruitment Marketing

Turn your brand into a talent attraction tool that engages candidates at each step of the journey.

CWM Program Branding

Attract and engage hiring managers to increase adoption (and impact) of your contingent workforce program.

Employer Branding

Every brand has a story. We help you build a talent attraction ecosystem that engages candidates with your story and excites them to take the next step. First, we collaborate with you to uncover and define your compelling story, then we connect you with the talent your company needs to thrive by crafting an employer brand that helps you stand out and connect with candidates.

Employer Brand Definition

  • Employee Value Proposition (EVP): Uncover your unique story and distill your authentic voice to captivate and connect with the right candidates.
  • Employer Brand Toolkit: Ensure consistency where everyone speaks from the same information to build your employer brand.
  • Brand Audit: Gain insights into how your brand is perceived amongst the competition – and develop strategic recruitment strategies to rise above the clutter.
  • Brand Ambassadors: Empower your people with communication tools that turn employees into employer brand ambassadors who share your story, engage with your audience and amplify your message.

Employer Brand Activation

  • Brand Messaging: Transform your EVP into messaging that resonates with your target candidates.
  • Career Pages: Launch engaging career sites, landing pages and microsites that bring your story to life.
  • Video and Graphics: Share unique videos, motion graphics, photos and infographics that capture your employer brand values.
  • Social Media: Meet your candidates where they are with media strategies that capture your candidates’ attention.

Strategic Recruitment Marketing

As an integrated part of your recruitment process outsourcing (RPO) solution, the AGS Ignite agency collaborates with your internal branding team to ensure our recruiters accurately reflect your employer brand and create an engaging candidate journey. As branding and marketing experts, we apply learnings from each interaction to develop recruitment marketing strategies that build on your brand and target desired candidates.

Examples of Recruitment Marketing Assets

  • Best Practices Guides: Keep on message – and brand – with helpful job aids that show you how to effectively share your employer brand with the market.
  • Outreach Messaging: Build a library of outbound messages, emails and social media content that captivate and engage your audience to drive recruitment results.
  • Videos and Graphics: Stand out with videos, graphics and photo content that promote roles, highlight needed skill sets and support your talent pipeline goals through eye-catching designs.
  • Job Ads: Transform your job descriptions into clear, enticing ads that attract top talent.
  • Media Optimization: Identify the best outlets and channels to share your recruitment messages and reach targeted candidates.

Recruitment Marketing: Your Secret Weapon in Today’s Talent Wars

In the highly competitive talent market, developing a strong, effective and engaging marketing campaign can determine your ability to hire top talent. Reports indicate that candidates are strongly influenced by a company's brand when deciding on where to apply or accept an offer. Global Marketing Manager Vee Nathoo shares key recruitment marketing insights and advantages. Lean how recruitment marketing elevates your place in the market.

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Contingent Workforce Program Marketing

There are several challenges to driving engagement through a managed service provider (MSP) program. The Ignite agency team boosts hiring manager engagement, improves spend control and ensures program success. As an integral part of launching your new program, we craft effective communications that highlight the benefits of developing a strong brand, leveraging our extensive experience, and developing communications that target the right audiences.

Examples of Contingent Marketing Assets

  • Change Communications: Build trust with hiring managers from the get-go with clear, concise messaging for your MSP program.
  • Branding: Develop program names and logos to make your CWM program stand out.
  • User Guides: Make navigation and adoption easy with visually appealing user guides and job aids.
  • Videos: Promote your program with animated videos that illustrate the added value your MSP delivers.
  • Landing Pages: Simplify the initial process for hiring managers with elevated-design intranet pages.

Up Next

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      White Paper

      Transforming Recruitment Technology with the Talent Acquisition Ecosystem 13

      With the pace of innovation accelerating, especially around AI-first solutions, the talent technology landscape is more challenging than ever to navigate. Talent Tech Labs, a leading talent technology research firm and an Allegis Global Solutions company, has long been trusted to bring clarity to a fast-moving, complex market.

      Read the Report Transforming Recruitment Technology with the Talent Acquisition Ecosystem 13